This year, we collaborated with Uncommon Creative Studio to develop the festival’s visual campaign, marking the official kick-off of the festival with a presentation by the studio’s co-founder, Nils Leonard.

Titled What We Make It, the campaign explores creativity as something shaped by the obsessive collection and curation of references, ideas, and perspectives drawn from a living, collaborative community. It reflects a simple belief: our industry is what we make it. Design is what we make it. Culture, too, is formed under the right conditions – through collaboration, shared agency, and intentional growth.

Together with Uncommon, we are testing what happens when collaboration becomes the method, not the byproduct – when minds are mixed and new forms are grown collectively through conversation, experimentation, and determination. What We Make It is also an open invitation to the design community: come in, give yourself over, and play a part, because creativity is culture shaped by many rather than authored by a few.

Two pre-festival mixer events will be held in New York City and London in the end of January. Keep an eye on our socials for more!

Download Media Kit

Lineup (more to be announced)

Tickets

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