Nils Leonard is an internationally renowned creative leader ranked the No. 1 Creative Person globally by Business Insider and among The Sunday Times’ 500 Most Influential People. Under Nils’ creative stewardship, Uncommon was built to receive the world’s most important and influential briefs – across advertising, design, experience, entertainment, and beyond – and has since become a reference point powering diverse, award-winning, and globally recognised work for clients including EA Sports FC, SiriusXM, Quaker, and British Airways. The studio is the fastest-growing and most creatively awarded start-up of its generation.

Prior to founding Uncommon, Nils was Chairman and Chief Creative Officer of Grey London, overseeing the most profitable and awarded years in the agency’s 52-year history. Amid an inspiration drought served up by platforms and a creative industry homogenised by AI, Nils remains inspired by translating this negativity into the most ferocious form of survival: creativity.