Weiden+Kennedy Amsterdam

Founded on the belief that great ideas can transcend cultural barriers, the agency builds brands that shape culture and drive business value – from its first international office in Amsterdam in 1992 to a worldwide roster of global, regional, and local clients today.

Alex Thursby-Pelham is an ideas and strategy-lead designer and director. Her work ranges from local rebrands to global campaigns, and everything in-between. During her nearly 10 years at Wieden+Kennedy, she’s developed a passion for how design can shape brand perception and behaviour beyond aesthetics. Career highlights include designing the obscenely iridescent livery for the F1 2022 car launch, the conceptualisation of the global ‘Hug’ logo for Coca-Cola, and more recently, leading the brand refresh for the Dutch cultural institution, Foam.