Paloma Rincón is a Mexico-born, Madrid-based visual artist working at the intersection of photography, motion, and design. Her lens-based practice is defined by a signature blend of bold colors, playful compositions, and a surreal sense of balance.

With a strong foundation in visual storytelling, she constructs highly art-directed worlds where objects and gestures collide in unexpected, often humorous ways. Paloma’s work challenges perceptions through a tactile aesthetic that feels digitally manipulated but is entirely crafted by hand. She moves fluidly between still and moving image, combining a range of techniques that often merge tabletop setups with performance-based elements to create striking, immersive visuals that are unmistakably hers.

Her creative universe has attracted collaborations with leading global brands such as Bombay Sapphire, Google, IKEA, Dove, Coca-Cola, McDonald’s, and Heineken, while her personal projects have been showcased at creative conferences and exhibitions worldwide.