Paloma Rincón is a visual artist working in lens-based still and moving image projects in a quirky style marked by bold colors and graphic compositions.

She loves to create visual games using a playful language where the meaning of objects is redefined by unexpected juxtapositions. In her work, she explores perception through physical works that seem to be digitally created – synesthetic depictions with a deep use of texture, light, and colour, toying with the real and the unreal. Her work ranges from experimental and personal projects to commercial assignments for worldwide brands and respected editorial publications.