Clara Bacou is a British animation director and 3D/AR artist crafting visual worlds for the fashion and music industries. Known for her emotive digital surrealism and ornate sculptural aesthetic, she creates immersive experiences that merge high-impact design with emerging technology.

She has directed and designed animated visuals for artists such as Coldplay, Blackpink, Lil Nas X, and Metronomy, and created AR and 3D campaigns for Louis Vuitton, Dior, Gucci, Nike, Spotify, Elton John, and NARS. Selected for Snap’s inaugural Official Lens Creator programme, her filters have been used by millions and amassed over 40 million views, 35 million shares, and thousands of days of camera playtime.

Her sculptural avatars and digital creatures, centered on beauty, futurism, and transformation, have been exhibited internationally at Art Basel Miami (with Gucci), Pictoplasma Berlin, and Frieze-affiliated galleries in London. Her work has been featured in Dazed 100, Forbes, Adweek, Elite Daily, and The Verge, positioning her at the forefront of a new wave of artists reshaping aesthetics through design and technology.

Her innovative designs have allowed millions of users to alter their appearances and surroundings, celebrating the blurred lines between physical presence and digital identity. In recent years, Clara has emerged as a go-to digital artist for music, fashion, and cutting-edge XR campaigns across the commercial landscape.