This week, OFFF partnered with C2 Montreal, a major business event for the creative industries.
OFFF brought a panel discussion on Bridging Creativity in globalized world. Moderated by Pep Salazar, CEO at OFFF, the panel featured versatile creatives: Burton Rast, Marta Cerdà, Julien Vallee, DINES ®.
The panel discussed how data-based approach affects creativity, how to push boundaries of innovation, and keep curious. While data and analytics are valuable tools for understanding and optimizing the impact of creative work, they shouldn't dominate the creative process. The core of human creativity lies in intuition, curiosity, and the ability to embrace imperfection and chaos.
Thanks for everyone for joining and see you next year! 💙
📷 C2, Jimmy Hamelin