Culture doesn’t stand still. It spreads, shifts, and evolves 🦠 "Cultured" campaign reflects that constant transformation, shaped by what we see, collect, and pass on. Now it moves beyond the surface, into something real.

This campaign is created with an incredible team:

Elizabeth Johnson

Eliz Sevim

Pedro Mota

Claes Nordwall

Ze Feng

Christian Meissner

And Dasha Plesen – our mold queen behind the creation of these stunning artworks using a unique technique of artistic microbial cultivation 🧫

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