Workshop "Brand design executive program: Looking at the Infrared" by Mucho

About workshop:
Mucho presents at OFFF 2026 a workshop to share one of its most powerful branding methodologies: Socratic Design. The session will show how innovation emerges looking at the infrared, the invisible assumptions at the core of the project. To do so the method uses attentive listening to generate collective intelligence. Mucho partner Marc Català and cognitive researcher Pancho Tolchinsky will lead the session. This workshop is produced by More, a brand design executive program.

About host:
Mucho is a branding and design agency with a clear mission: designing meaning, value, and future for brands. With offices in Barcelona and San Francisco, the studio operates at the intersection of strategic thinking and creative craft. Their work spans the full brand-building spectrum – from analysis and brand strategy to identity design, motion systems, digital environments, and brand activation.