Masterclass "From Logo to Feed: Building Brands That Scale For Social"

Lucy is a brand designer and Adobe Evangelist from Wales, UK. She founded Lugi Design Studio in 2019 after studying at the Manchester School of Architecture, and has since worked with clients worldwide, blending creative expertise with strategic thinking. Since joining Adobe in 2023, she's spoken at events globally – including as a keynote speaker at Adobe MAX London and LA in 2025.

Designing for social at scale doesn't start with posting more. It starts with stronger foundations.

Join Lucy Street as she shows you how to move from simply posting to creating intentional, scalable content that still feels tailor-made. You'll take assets built in Illustrator, sync them via Creative Cloud Libraries, and apply them seamlessly in Adobe Express – building flexible systems that travel across formats and platforms without losing consistency.

- Turn brand foundations into scalable content systems
- Move design assets fluidly between Adobe tools
- Create cohesive, on-brand social content in Adobe Express
- Adapt and repurpose ideas efficiently across formats and platforms