Workshop "MATERIALAB: From Matter to Concept" by GREMI de la Indústria i la Comunicació Gràfica de Catalunya

About workshop:
MATERIALAB is a hands-on workshop that explores materiality as a core element of graphic, editorial, and packaging design. The workshop invites designers and creatives to rethink graphic production not as a final technical step, but as an integral part of the creative process, where material decisions actively shape meaning, hierarchy, and perception. By working directly with physical materials, you are encouraged to develop a deeper understanding of how paper, texture, weight, and surface influence visual language and storytelling.

This workshop aims to expand how designers think about materials, develop material awareness as a creative and strategic tool, encourage intentional decision-making in print projects, and bridge concept, design, and physical execution.

Who is it for:
MATERIALAB is designed for creative professionals working across different stages of the design process, including: Graphic designers, Art directors, Agency creatives, Marketing and communication professionals. No prior technical knowledge of print production is required. The workshop is accessible, exploratory and experience-driven.

About hosts:
GREMI de la Indústria i la Comunicació Gràfica de Catalunya is the trade association dedicated to supporting and advancing the graphic industry sector in Catalonia. Gremi With a history spanning more than 500 years, it is one of the oldest guilds in Catalonia Gremi, and today serves as the leading voice for graphic companies across the region.

Vanguard Graphic is a Barcelona-based printing company with over 100 years of experience in the graphic arts sector, operating not only as a printer but also as a strategic advisor to its clients. The company offers a full range of services spanning digital and offset printing, packaging, editorial work, catalogues, and point-of-sale materials.