This year, we took part in FITUR, the largest international tourism trade fair. We were proud to present the Barcelona stand, titled "This is Barcelona” – an immersive experience that was all about everyday life and diversity. A concept where architecture, design, and storytelling came together to showcase the spirit of its people and the variety of its landscapes. 

Six large screens acted as windows into Barcelona and its surroundings – a constantly shifting mosaic of 90+ pieces that captures the energy, diversity, and, above all, the authenticity of a region that is much more than its famous landmarks.

A sound installation invited to discover a new narrative of Barcelona through personal stories and reflections from its residents. These voices reveal the city through the real experiences of those who live it every day, not just visit it.

A huge thanks to Consorci de Turisme de Barcelona & Diputació de Barcelonafor the trust and the entire team who made it possible to share the essence of our city in such a meaningful way:

OFFF – Executive Direction

Gracias Grecia – Creative Direction

Abuela Studio – Audiovisual Production

Pineda Monedero – Architecture

Giovanna Giampetruzzi – Project Manager

Virginia González – Audiovisual Project Manager

Photo: Virginia González, Nacho Giralt