Adobe Creativity Hub:
Content Authenticity Initiative Masterclass

ABOUT MASTERCLASS: 

In an era of Deepfakes and GenAI, as an industry, we have the responsibility of adding a layer of verifiable trust to all types of digital content.

Adobe's Kate Brightwell and Katie Gillett present the Content Authenticity   Initiative, an Adobe-led working group that aims to fight misinformation by adding a layer of digital content provenance to any digital media. Learn how the organisation aims to support the creative community –and society– to address the issues of trust and credit.

ACCESS TO WORKSHOP:

The workshop is available for all 3-day OFFF Regular Ticket and Early Bird ticket holders and is free of charge. The space has a limited capacity, so please arrive ahead of time to ensure your seat.