Wiedemann Lampe

Alex Lampe and Benji Wiedemann are co-founders of Wiedemann Lampe, an international brand and business consultancy. They lead the consultancy’s work defining the meaning of brands, the roles they play in society, and their influence in modern culture. They consult on cultural impact at a governmental level; amplify institutions including Louvre Abu Dhabi, British Library and New York State Parks; and guide large-scale businesses through crucial moments of transformation through brand, such as IMI Media and the transition from Etisalat to e&.