Peter Schmidt Group
Lukas Cottrell is the CEO of the Peter Schmidt Group, one of Europe’s most influential brand and design agencies. In this role, he doesn’t just shape corporate strategies – he turns them into powerful, tangible experiences that inspire teams and move markets. As a seasoned management and marketing advisor, he brings deep expertise in brand strategy, brand development, design leadership, and digital transformation. He has guided some of the world’s most iconic brands, including Deutsche Telekom, Mercedes-Benz, E.ON, Deutsche Bank, Panasonic, and Shiseido.
Felix Damerius is Executive Creative Director. Together with his team of creatives and strategists, he shapes the presence of some of the world’s most influential brands – from Deutsche Telekom and Mercedes-Benz to E.ON. What defines his work: it is relentlessly digital, unapologetically future driven, yet always rooted in the brilliance of human creativity. This approach has earned Felix the Grand Prix at the Red Dot Awards 2025, a seat on the ADC Awards jury – and for the past four years, he has also curated Hamburg’s Future Playgrounds festival.
