Lauren is an Emmy-nominated creative director and graphic designer with over 20 years of experience across entertainment, tech, and sports. As a Partner and Executive Creative Director at Sibling Rivalry, she excels in crafting emotive visual identities, dynamic systems, and compelling brand storytelling. Her work has earned recognition from TDC, Clios, Creative Review, and Brand New/UnderConsideration. Lauren has collaborated with leading clients such as Apple TV, NBC, Google, MLB, Major League Soccer, Paramount, and FX.

Mikon van Gastel is a visionary creative whose work seamlessly blends design, film, and advertising. As co-founder of Sibling Rivalry, he brings a multidisciplinary perspective shaped by his expertise in architecture, design, and animation. Mikon has developed impactful campaigns and product launches for global brands like Apple, Samsung, Google, Ford, LVMH, and Jay-Z. His groundbreaking projects include the electronic signage for MoMA, the media experience for BMW World, and creative direction for HPE’s first-ever brand keynote at the Las Vegas Sphere. Mikon’s ability to uncover the heart of a story and translate it across mediums solidifies his reputation as a boundary-pushing creative force.

Sibling Rivalry is a brand studio and production company with offices in New York and Los Angeles. Fusing insight with imagination, the studio drives brand, business, and culture forward. Its collaborators include brands like NBCU, Google, and HBO.