Alex Center is a Brooklyn-based designer and the founder of CENTER, an award-winning branding studio. Before launching his own company in 2018, Alex spent over a decade at The Coca-Cola Company, where as a Design Director he shaped the creative vision for the global beverage brands vitaminwater, Powerade, and smartwater.

Throughout his career, Alex has been instrumental in building billion-dollar brands, creating iconic packaging seen by millions, and delivering keynote talks worldwide. At CENTER, Alex and his team operate at the intersection of design and culture, collaborating with industry icons like Apple, New Balance, and Coinbase, alongside groundbreaking startups like Kin Euphorics, Magic Spoon, and Liquid Death. They’ve also built several entirely new to world brands, including United Sodas of America, Ayoh and Bero.

Alex serves as a mentor in the SVA Masters in Branding program and is the co-host of the widely acclaimed podcast Front & Center. When not immersed in design, Alex spends his time cheering on New York teams in orange and blue, and spending time with his wife Jacquelyn De Jesu and their zero kids and zero pets.