GOOGLE CREATIVE LAB
The Creative Lab at Google is a place where art and science collide. We’re a small team of designers, writers, programmers, filmmakers, animators and producers who spend 99.9% of our time making. Driven by a belief in the power of fiction, emotion and surprise, we suspend reality just long enough to help make the impossible real. While our work shows up in many ways – prototypes, products, documentaries, first-of-a-kind experiences – the mission is always the same: to bring the best of Google into the hands of as many people as possible.
Come hear from three makers – Riley Yankowich, Nicola Gastaldi, and J.R. Schmidt – as they poke their heads out from the rabbit hole to dismantle their creative process and share what they’ve learned from believing in the power of make-believe.
ART AND CREATIVE DIRECTION, BRANDING AND STRATEGY, PRODUCTION, DESIGN, EXPERIENTIAL
SATURDAY, MARCH 25