Brian Collins is co-founder and Chief Creative Officer of COLLINS, the independent strategy and experience design company in San Francisco and New York City. In their work, they aim to mix imagination, craft and technology to build brands that can’t be ignored. Their clients include Spotify, Target, Nike, Disney, Dropbox, Microsoft, Riot Games, Chobani, Mailchimp and The San Francisco Symphony. They have been named by Forbes as one of the companies reshaping the future of brand building.
The company's first client was Nobel Laureate and former Vice President of the United States, Al Gore, with whom they worked to launch the first national campaign on stopping climate change in 2008.
Their work has been featured in The New York Times, Businessweek, Fortune, NBC News, MSNBC, ABC News and Fast Company, which named Brian an American Master of Design. For ten years prior to the founding of COLLINS, Brian was Chief Creative Officer of the design and innovation division of Ogilvy Worldwide. COLLINS has been repeatedly featured on Working Not Working’s annual list of companies "Creative People Want to Work For Next", along with Google, Tesla, Pixar and NASA. COLLINS was the first design company to appear on the AdAge A-List and has been awarded their Design Agency of the Year three times.
Brian is a Distinguished Alumna of The Massachusetts College of Art & Design. He lives in Manhattan and in Woods Hole, Massachusetts.
Leland Maschmeyer is the co-founder and Chief Executive Officer of COLLINS, the design firm honored three years in a row as AdAge’s “Design Firm of the Year” and, in 2021, as D&AD’s “Design Firm of the Year.”
Between 2016 and 2021, Leland was the Chief Creative Officer and, eventually, Chief Brand Officer of Chobani where he led the companies award-winning brand transformation. This work won design honors, including “Best of Show,” at Cannes, D&AD, One Show, Art Directors Club and more. Chobani’s in-house agency, which he founded and scaled, won Ad-Age’s "2018 In-House Agency of the Year.”
Leland has built creativity-driven organizations recognized as “Company of the Year” finalist (Fast Co), ”30 Most Important Design Companies" (Fast Co), “Most Innovative Company in the World” (Fast Co) x5, "50 Best Places for Innovators" (Fast Co), “Agency Inventing the Future of Brand Building” (Forbes), “Brand that Matters” (Fortune), “Brands Changing the World” (Forbes). This track record has made him an influential voice in the business transformation space. Fortune 50 and fast-growth private companies – including ABinBev, Adobe, Etsy, IBM, Lego, Mailchimp, The New York Times Company, Twitch, Verizon, Walmart, Whirlpool, and others – have sought his insights and leadership to transform their organizations.
He has earned recognition from the World Economic Forum as a Young Global Leader, from IBM as “Design Thinking Leader,” from the American Marketing Association as a “Master of Marketing,” from Ad Age as a “Young Influencer,” from PDN Magazine as a “Tastemaker.”
CREATIVE DIRECTION, STRATEGY, EXPERIENTIAL